Cork Digital Marketing Awards
We were delighted here at Kearys Motors to be nominated for 3 categories in this years Cork Digital Marketing awards. This year we are in the running for:
Best use of Video - Kearys Renault (We won this in 2017)
Best use of Facebook - Kearys BMW
Best use of Digital Marketing to showcase Cork - Kearys BMW
The awards have gone from strength to strength over the past few years so really excited for this year. Fingers crossed!
Amplify Digital Marketing conference 2018
I was delighted to speak at this Amplify Digital Marketing conference this year in Cork. We were also surprised to be speaking on the main stage this year. Our presentation was "Reactive Marketing and Creating Every day".
As you can see I choose a certain theme for our presentation. We talked about how "react" to ideas and situations. How we produce in house and create all our own content. Knowing our limitations but continuing to learn. Adapting to budget situations, changing and evolving ideas and our new strategies.
If anyone would like the full presentation please email me at eoinderham@gmail.com
The Ultimate Test Drive - Kearys BMW
The Ultimate Test Drive was a concept born from BMW's new social strategy. They want to localise BMW content and make the brand more accessible. They also introduced a 24 hour test drive promotion, so with all this in mind we wanted to create something that not only would create an emotional connection to people in Cork but also highlighting the BMW lifestyle.
It was shot in a day around 3 amazing spots in Cork, Bunnys, Kinsale and Fota Island resort. The feedback was great but more importantly the message had been received and lead to a very noticeable increase in test drives, which was the overall KPI.
Kevin Murphy - Munsters Chant Consultant
This was a huge project that spanned over 4 months. The idea came after the "Salah, Salah" song. Know Richy I really wanted to bring that really fun soccer chant craze to rugby and our partners Munster. The plan evolved a lot over time but I was very happy with the project in the end.
The launch was planned around Ireland VS. England and 3 weeks before Munsters first H Cup 1/4 final.
Results:
450,000 Views across all channels
11,000 Likes
Two Shares from Ronan O'Gara himself (So nothing else mattered)
Zoe Test Drive Granny Edition
Electric vehicles are a hard sell in Ireland at the moment, the technology is almost there but there is still a lot of animosity regarding their capabilities. I heard this when my granny asked me "would I get an electric shock if I drove through it?". I decided she would be a perfect test subject to drive one and prove they are the future.
I always found my gran to be hilarious, I just didn't realise the whole of Ireland would follow suit. I feel the success of this video came down to how genuine it was and how relatable my grandmother is to every family in Ireland.
Results:
Over 500,000 views
8,000 likes
Shared by Her.ie, Echo, Examiner, Red FM, Irish Daily Mirror etc...
BMW 630d GT Review
As you can see here below, our most popular videos on youtube have been our drive reviews. This completely surpassed the other social videos (with stars like Simon Zebo) on youtube.
Munster Skills Video
This was a fun day with some of the Munster lads. What was great that came across on camera was the fun these guys have amongst themselves. Online it received over 300 likes and 50 shares and the feedback was positive as it was very much a feel good video.
Lets talk...
Thank you!
